PERAN PEMERINTAH INDIA DALAM MENINGKATKAN DAYA SAING GLOBAL PADA INDUSTRI OTOMOTIF DOMESTIK

The theory of competitive advantages can be used to guide an overview concept of the competitiveness advantages of Nations. This theory is used to understand how Indian government's role in improving the global competitiveness of domestic automotive industries. Two main points of the policy of the Indian government are lead to the presence of Foreign Direct Investment and national efforts to create conditions conducive to the development of the industry. Government plays a big role in determining the strategic steps appropriately. The accuracy of this step is essential in ensuring the establishment of competitiveness advantages of domestic industries. FDI invited into the country to let the domestic industry experience global competition. Government regulations of stimulation through the stages include new industrial policy in 1991, the auto policy in 2002, and the Automotive Mission Plan 2006. This policy stages lead to build liberalization, globalization and de-licensee. Various stages of policies related to FDI is also driven by the creation of proper national conditions. Four characteristics of national conditions conducive include production factors (infrastructure), demand factors, factors related industries such as the factors of strategy, structure and industry competitors. In addition, the government also builds a cluster industry and encourages the development of research and development. Indian government's efforts may eventually be able to expand globally to the domestic industry successfully . There are Tata Motors, Maruti, M& M, Bajaj, and TVS that can successfully entered into the global competition