PENGEMBANGAN KAWASAN TANGGA BUNTUNG SEBAGAI CREATIVE CLUSTER INDUSTRY DI KAWASAN WISATA TEPIAN ILIR SUNGAI MUSI PALEMBANG

The development of creative cities as an impact of intervention all over the world encouraging each city to compete to becoming 'the most popular city' based on media's opinion and building a creative industry and tourism. One of the city is Palembang (the capital city of South Sumatera). Palembang is potential to becoming a creative city with its creative industry of traditional textile called Songket. The Songket textile handmade home industry is spread along the Musi River and known as Tangga Buntung area. The area that has been noted as a Songket textile handmade home industry is built since 10 years ago. It is divided into three sub regions namely: Ki Rangga Wirasantika, Ki gede Ing suro region, and Musi Riverside region as an urban heritage waterfront. Despite, these three sub regions are lack of spatial and sense of tourism destination. Therefore, by having the potential industry, Tangga Buntung area could be developed as a culture creative cluster industry with potential urban heritage waterfront which can increase tourism value. This thesis is using both qualitative and quantitative deductive methods. The qualitative deductive methods is using in the content of hypothesis which discuss about the 11 characteristic elements of creative cluster industry and 9 characteristic elements of urban heritage waterfront in the region. Meanwhile the assessment to find out a successful methods of creative cluster industry in Tangga Buntung is using quantitative deductive method. The results of the integration of the two variables was obtained 7 characteristic element of the success in the creative cluster industries of Musi's riverside and it will be processed to get summaries of research as a relevant concept that can be applied in the development of Tangga Buntung area as a creative cluster industry in Musi River's tourism area approached with place making theory. Therefore, it can be a prototype for other cities to develop the creative cluster industry in Indonesia. Key words : City, Industry, Creative, Cluster, Region, Characteristic