PERTIMBANGAN MAHASISWA FAKULTAS FARMASI UNIVERSITAS GADJAH MADA DALAM PEMILIHAN PRODUK TEH (Camellia sinensis (L.)O.K)

The phenomenon that occurs among students who mostly live abroad in other cities, practical lifestyle often practiced in everyday life. In choosing the products of tea, and a wide variety of methods are used ranging from the easiest to brew the tea that had been purchased in finished form as bottled tea. The study aims to describe the general purchase tea products and tea product selection consideration by Students of the Faculty of Pharmacy, University of Gadjah Mada. The study was non-experimental research, qualitative research with descriptive analytic cross sectional method. Sampling using purposive sampling . There were 10 respondents who were respondents in the study, all of whom are active students at the Faculty of Pharmacy were interviewed. Consideration of the selection of tea products could not be separated from factors 4P (product, place, price, and promotion) and other factors. In the study it was found that the consideration is determined by the selection of the dosage form, the famous brand products, resources tea products derived from advertising and the elderly, the product comes from a place that is easily obtainable and convincing, purchasing power (budgetary funds) to tea products, consumption habits which include the number of servings per week and the time of consumption, a benefit when consuming tea, as well as the level of knowledge will be the tea itself