KONSEP PLACEMAKING DI KAWASAN WATERFRONT PANTAI MALALAYANG II MANADO

The condition of Malalayang 2nd beach region visitors are increase because of development of Manado city as a trade center and tour destination, especially after the Manado city become a place of world ocean conference and coral triangle initiative summit event be held. So that, the local government in the regional layout plan (RTRW/ Rencana Tata Ruang Wilayah) of Manado city 2006-2016 has a development plan at Malalayang 2nd beach become a city beach recreational tourism region. Some development of Malalayang 2nd beach region has implemented, such as expansion structuring of commercial market that unstructured by build the wall on the waterfront. But, the development has not solved the problems on the region as a whole and the way of developing just focus on the commercial function not on public space function. So that the government need new way ans new development on the region that appropriate with the government�s plan to develop it into acity beach recreational tourism region. The approach that taken is by using place making theory, where a place making is a process of changing a space to the place. Space that had not has appropriate function and strong character. In this research case, Manado Malalayang beach considered as a space that will be developed into a place which has an appropriate function, the appropriate function is beach recreation areas. And also have a strong character that is waterfront character, the form elements of place are activity, form and image. So that the variables that used are activity that occur in the region which direct on the function aspect as a beach recreation areas, and also form and image that is supporting factors and waterfront character reinforcement. Analysis methods that used is qualitative rationalistic methods by identify variable points and indicator on the research areas suitable with observationscondition. After that data process and analyzed based on related theories. The analysis results are place-waterfront condition, place character reinforcement, and arrange concept as a new development directive and also recommendation suggestion about design arrangement