ANALISIS PENGARUH KUALITAS PROYEK PERUMAHAN DAN LAYANAN TERHADAP KEPUASAN KONSUMEN

Background: Consumer satisfaction is a state of feeling among consumers after comparing what they received and expect . Consumers will be satisfied if what they bought were a good quality products and they got good service as expected in post-sales. Purpose: The purpose of this study was to examine the effect of the quality of products and services for consumer satisfaction , in GrahaPermatakota Residence Mataram , West Lombok , West Nusa Tenggara . Methods: The research method used was a agree disagree scale through questionnaire with multiple regression analysis using SPSS. Respondents were 50 residential consumers GrahaPermatakota. The results: The result shows the quality of products and services has a positive and significant impact on customer satisfaction . The effect of product quality on customer satisfaction by 4,144 and influence of service quality on customer satisfaction by 2,829 (multiple regression coefficient). Product quality is very influential on consumer satisfaction . Conclusion: The higher excellence of products, the higher customer satisfaction . The higher excellence of service , higher customer satisfaction