ANALISIS KELAYAKAN DAN STRATEGI PENGEMBANGAN USAHA INDUSTRI RUMAH TANGGA SLONDOK DI KECAMATAN GRABAG KABUPATEN MAGELANG

This research was conducted (1) to understand the cost of slondok manufacturing home industry, (2) to estimate the profit gained from slondok manufacturing home industry, (3) to determine whether slondok home industry is feasibility in district research, and (4) to formulate the strategic development of slondok manufacturing home industry for future. The primary method for this research is descriptive analysis. The research location in Sumurarum Village, Grabag Subdistrict were purposively determined, that is slondok�s processor, was choosen by simple random method in order to obtain 30 respondents. Data analysis was performed by R/C analysis, �/C analysis, labor productivity analysis, the break-even point analysis and SWOT analysis. The result shows that (1) the cost in the structure of slondok home industry, raw materials (cassava) takes the biggest amount, (2) the annual incomeis Rp 43.650.057,71 gained from this industry with production capacity 87200 kg�s cassava, (3) based on the R/C analysis, �/C analysis, labor productivity analysis, the break-even point analysis, this industry is proper to be developed, and (4) this manufacturing home industry is at quadran 1 as the power factor and the opportunity is more dominant than the weakness factor and threat. The formula of this manufacturing home industry development is to use the opportunity and power by increasing product and to minimize the retailers addictive