IMPLIKATUR IKLAN KOSMETIK dalam KATALOG ORIFLAME

The researcher This paper aims to analyze the illocutionary acts of cosmetics advertisement. It discusses elements of cosmetics advertisement, the type of illocutionary act and its contextual meaning in each utterance. uses descriptive method to examine and explain the data in detail. Cosmetics advertisements consist of headline, subhead, body copy, slogan and box panel. The sentence in the advertisements fall into 4 types of illocutionary act (direct-literal illocutionary, direct-non literal illocutionary, non direct literal illocutionary, non direct-non literal illocutionary). The factors that influence each illocutionary are reader�s background knowledge or thought, social statues and the theme of advertisement. The conclusion is cosmetics advertisements use 1) indirect literal illocutionary act to give information about the product and persuade the readers to buy because it is more polite than the other types of illocutionary acts, 2) direct literal illocutionary act because it promotes the products to the reader straight forwardly