PENGARUH PROMOTIONAL MIXTOLAK ANGIN ® TERHADAP KEPUTUSAN PEMBELIAN OLEH KONSUMEN DI KECAMATAN DEPOK KABUPATEN SLEMAN YOGYAKARTA TAHUN 2010

The company was faced with many obstacles in achieving the objectives of marketing product, for example the attractive way to persuade their consumers in purchasing the products and also the correct strategy for their marketing products. The alternative solution used the existing promotional mix effectively to increase the purchasing products. The promotional mix is the combination strategy such as the advertising variables, sales promotion, publicity, and personal selling which were used to achieve the objectives of marketing product. The research design was descriptive non-experimental design. The data was collected prospectively using the purposive sampling to Tolak Angin® consumers in Kecamatan Depok, Kabupaten Sleman, Yogyakarta. The quantitative data was collected using the closed-question questioner and was analyzed using a regression. The results showed that the promotional mix significantly had the positive effect on the consumer�s purchasing decision to Tolak Angin® in Kecamatan Depok, Kabupaten Sleman, Yogyakarta. The consumer purchasing decision would be classified by 15,20% advertising, 12,60% by personal selling, 3,10% by sales promotion and 3,60% by public relation