PERANCANGAN MODEL BISNIS SEPATU BATIK Studi pada Duhita Staff

The development of the fashion world in Indonesia today is quite rapid. As the largest contributor to exports of creative industries, one of the fashion derived products that becomes the concern to the government today is shoes. Shoe business in Indonesia is quite competitive, especially because of the plan of a number of shoe manufacturers that will make Indonesia the world's production base. Batik shoes business can be a breakthrough for the local shoe business to be able to compete with foreign shoes. Instead of not having a lot of competitors, batik shoes also have a competitive value because it brings the nation's cultural values and produced through hand-made. Basically consumers have different tastes, it is necessary to design the new business model for batik shoes, in this case is Duhita Stuff. In conducting this research, the writer conducted the analysis to business processes of the batik shoes businesses existed before, D'Arcadia Treasure, as a guide in developing the alternative business models for Duhita Stuff. Designing Duhita Stuff�s business models was conducted through FGD to potential customers, as a reference in determining the nine components of business model by Osterwalder and Pigneur (2010). The nine components of business model were then summarized into a canvas business model. Duhita Stuff�S business model focuses not only on the system implementation of made to stock, but also made to order in individual scale. The implementation of the system of made to order in individual scale was indicated from the results of FGD, that basically customers have different tastes, both in terms of the selection of batik patterns and the models of shoes. Of course, by offering the system of made to order in individual scale, it can be one of the efforts to create added value for Duhita Stuff to its customers. In this case, the customer can choose the model of shoes and batik patterns corresponding to their wishes. In addition, the efforts of value-added creation are also made by Duhita Stuff by focusing on selling through online system (website). Through the website, customers can purchase the product and can also customize the batik shoes as their wish