PENGEMBANGAN MODEL KESUKSESAN SISTEM INFORMASI DELONE DAN MCLEAN: PENGINDUSIAN PENGARUH SOSIAL DAN KEPERMAINAN PERSEPSIAN

The user loyalty of social networking site is the key to the success of a social networking site. This study attempts to examine the factors that influence website loyalty on social networking sites by inducing the social influence and perceived playfulness factor in updated DeLone and Mclean information systems success model. The sample was 400 users of social networking site Facebook.com that meet predetermined criteria. The reason of using Facebook.com users as the research object because the Facebook.com is the most successful social networking site to date. This study uses structural equation modelling (SEM) techniques to examine the suitability of the proposed model, in addition to this study will examine the hypotheses related to the factors that influence website loyalty on social networking sites. The results of this study show that the model proposed in this study as a fairly good fit in explaining the phenomenon of website loyalty on social networking sites. Based on the results of regression testing obtained stating that social influence factors have the greatest influence on the user satisfaction and behavior intentions than any other factors, whereas behavior intention has an influence greater than the user satisfaction influence on the website loyalty