REPRESENTASI MASKULINITAS NEW MAN BOY BAND INDONESIA DALAM VIDEO MUSIK

Media and entertainment industry are two great institutions continuously living on the basis of novelty which is incessantly constructed to amaze the public. The music industry phenomenon during the 2010 until 2012 which brings the rapid growth of Indonesian Boy Band trend close in resemblance to Korean Boy Band concept is also taken into account. The interesting point is that the Indonesian Boy Band concept disturbs the silence of the public and generates the controversial debate in the media, especially among internet users. The public puts much concern on the masculinity discourse of the Indonesian Boy Band which is assumed to shift from the discourse of hegemonic masculinity. The costumes, hair style, gestures and mimic of Boy Band personnel give the effect of the applied gay subculture feminized masculinity. New Man masculinity is the special term coined by the theorist to capture the feminized masculinity phenomenon. On the basis of this term, applying Social Semiotics method developed by Theo van Leeuwen, this thesis enquires three Indonesian Boy Band music videos popularized by Smash, XO IX, and Hitz in order to portray the shifting representation of masculinity discourse of Indonesian Boy Band from the conventional masculinity. In addition, this thesis interrelates the elements of new man masculinity discourse in those music videos with the Indonesian social and cultural contexts reflected in the texts correlated to masculinity discourse. The analysis of those music videos leads to the conclusion of masculinity multiplicit