PENGEMBANGAN INDIKATOR DAN ANALISIS PENGUKURAN DAYA SAING DESTINASI MICE Studi Kasus : Kota Makassar

Makassar is the capital of South Sulawesi, with an economy based on trade and services that greatly benefited from its geography as the gateway of eastern Indonesia. The enactment of Makassar as one of the 10 destinations MICE tourism in Indonesia, makes Makassar city goverment to focus on developing accommodation facilities and all facilities that facilitate the activities of Meeting, Incentive, Confrence and Exhibition (MICE) for both national and international. But in reality, Makassar is still not a priority in the selection of MICE venue. This study aims to assess and measuring the competitiveness of Makassar as MICE destination especially from the point of view of the MICE industry people in Makassar, so that later we can get the right advice to develop MICE tourism industry in Makassar in order to have a strong competitive edge to win the competition and making Makassar as a competitive MICE tourism destination in addition to Jakarta and Bali. The method use mix of qualitative and quantitative sampling as many as 46 respondents. The respondents are the people who have been involved in MICE industry for a long period. The results of the questionnaires are further described the perceptions of MICE industry people on Makassar competitiveness as MICE tourism destination and what variables should be developed in order to make Makassar can be more competitive as a MICE destination. The results showed that there are eight variables that influence the development of the city of Makassar as a MICE destination: the facilities, accessibility, transportation, the role of government, support of MICE organizers, the price of the tourism product, destination image and reputation, and the attraction. Based on the eight variables, 'facilities', 'accessibility' and 'support for MICE organizers' is a very important variable to be developed in order to improve the competitiveness of Makassar as MICE destination