Evaluasi Strategi pada P.T.Andika Bumi Pratama Sebagai pendatang Baru Industri Properti

Property or real estate investment is one form of investment that is quite appealing and promising, and became one of the favored forms of investment with relatively low risk factors, long-term with a high return rate. Housing needs in East Java is estimated to reach 590 000 units, while the ability to demand compliance by the developer is still far from the market demand of about 60,000 to 70,000 units per year. In the face of a pretty tight competition in the property industry today, developers are required to be sensitive to face the situation in the market, as a newcomer to this role in the property industry, PT. Andika Bumi Pratama tries to formulate a strategy to compete in the first and last role in industry was able to hold property in the future. Therefore, the formulation of the problem in this case is: "Is the strategy formulation of PT. Andika Bumi Pratama effective enough? " By using SWOT analysis method to identify and analyze the internal environment of the strengths and weaknesses owned PT. Andika Bumi Pratama and using SWOT matrix to Identify and analyze the external environment of opportunities and threats faced by PT. Andika Bumi Pratama. This study aims to determine whether the strategy of PT. Andika Bumi Pratama in the Bumi Pratama Asri housing market is quite effective so as to enhance the competative advantage of the company in order to survive in the property industry. Furthermore to determine whether strategies that are relevant for developers to play on the segment of medium properties. The study is expected to be applied to the next stage of project development in other areas and to be used as an illustration for the new developers entering the property industry