DIFUSI INOVASI PENGOLAHAN KOTORAN TERNAK MENJADI KOMPOS PADA KELOMPOK PETERNAK SAPI POTONG SIDO REJO DAN SIDO MULYO DI KABUPATEN BANTUL

The aims of this study were 1) to analyze the role of communication of farmers� member in communication network, to analyze the sources of innovation information, 2) to analyze the influence of demographic and communication behavioral characteristics on the preference of the information source of compost innovation, 3) to analyze the influence of farmers� knowledge about composting on the farmers� affection towards the innovation, and 4) to analyze the influence of farmers� affection on the adoption of innovation. The respondents used in this study were all members of Sido Rejo and Sido Mulyo groups in Bantul who had already obtained information about the innovation of compost. Method used in this research was conducted by census through interviews of the object of research to obtain primary data. The role of communication of farmers� member in communication network was analyzed by descriptive using sociogram method. The influence of demographic and communication behavior characteristics on the preference of the information source of compost innovation, the influence of farmers� knowledge on the farmers� affection towards the innovation, the influence of farmers� affection on the adoption of innovations were analyzed by binomial logistic regression method. The results of the research showed that opinion leaders in both groups were held by the leader of each group. Most respondents from either Sido Rejo and Sido Mulyo group prefered the personal information source. Farmers who had higher cosmopolitness level in Sido Rejo group tended to prefer non-personal information sources (P<0.05). Farmers in Sido Mulyo group who had higher category of knowledge tended to had positif affection (P<0.05). Farmers in Sido Rejo group who had a high affection tended to adopt innovation (P