KEBERLANJUTAN PRODUK WISATA DI KAWASAN PASAR TERAPUNG MUARA KUIN BANJARMASIN MELALUI PENDEKATAN PLACEMAKING

Muara Kuin Floating Market which located in Banjarmasin is an area of cultural tourism with a lot of river cultural heritage tourism attraction with a floating market itself as a major attraction and Banjarmasin tourism icon. Nowadays, the condition of Muara Kuin Floating Market has threatened. Based on these important values and based on the strategic value of the region with all its potential, it is necessary to assess the sustainability of Murara Kuin Floating Market area through placemaking approach as an idea or a tool to assess an area so the are can be improved. This study aims to determine the potential and conditions of travel products as well as the linkages between tourism attraction in the area and to determine the condition of tourism products through placemaking approach. Throgh placemaking approach, the researcher expects to find and identify strategic factors that are needed to get attention to support the sustainability of Muara Kuin Floating Market area�s tourism products. This research used descriptive qualitative method with 95 respondents. The result of the questionaire is further described on the sustainability aspects of tourism based on the functions and activities, access and linkage, the area's image as well as comfort and sociability of the area. The results showed that the aspect of a tourist attraction is in good condition, the amenities aspects is less good, and aspects of accessibility is in good condition. When analyzed under the conditions of tourism products through placemaking approach, the aspects of the function and activity conditions is sufficient/moderate, the access aspects of the link condition is good, the condition of comfort and image aspects is less good, and aspects of sosiability is in good condition. Strategic factors that need to be considered so the area can be sustained are public space so it can accommodate the activity, increased the connectivity between a tourist attraction, repair and preservation of the environment, and communities involvement in tourism development. The development guideline to make Muara Kuin Floating Market area sustains are enhancing functions and activities, strengthening the connectivity between a tourist attraction in the region, strengthening the image of cleanliness and security of the area, and held socialization tourism awareness in order to make public accept the tourism effort