PERBANDINGAN REAKSI PASAR TERHADAP PENGUMUMAN PENERIMAAN ANNUAL REPORT AWARD DAN INDONESIAN QUALITY AWARD

Indonesian stock market to Annual Report Award and Indonesian Quality Award announcements. Stock market reaction is measured by estimating the change of average abnormal return in the stock prices of sample of firms on the date when information about winning the awards was publicly announced. Market model used to generate the abnormal returns. The results show that the stock market reacts positively to Annual Report Award announcement. The average abnormal return statistically significant on the first day after the announcement (AAR = 0,0250, t = 2,0340, � = 0,05). However, there is no evidence that the stock market reacts to Indonesian Quality Award announcement. By comparing the average abnormal returns of ARA and IQA winners, it shows a statistically significant differences on the first (t = 1,941, � = 0,10) and the fourth (t = 1,954, � = 0,10) day after the announcements. Winning Annual Report Award also conveys information about the systematic risk of the firm. There is a statistically significant decrease in betas of Annual Report Award winners after the announcement (from 1,16 to 0,97, t = 2,02