Analisis Strategi Bersaing PT. Kosoema Nanda Putra

The purpose of this research is to analyze the implementation of competitive strategy of PT Kosoema Nanda Putra in textile industry by analyzing the company internal and external factors. PT Kosoema Nanda Putra chosen as an sample because the company is able to maintain sustainability during this tight national textile competition. However in the middle of this dynamic change, the company has to be able to anticipate by analyzing the internal and external factors in order to formulate an adequate competitive strategy to conquer the competition. Analytical method employed in this research refer to external environmental analysis comprises of macro environmental analysis, five forces model porter, and key success factor analysis. Meanwhile internal analysis comprises of core competence and value chain analysis. The research result shows that the cost leadership strategy employed by PT. Kosoema Nanda Putra is appropriate to compete among other textile company because of the limitation of product differentiation in textile industry. Even though, the strategy employed is appropriate, author suggests the company should assign special division to handle information technology to adapt current condition of which is based on information technology. This can strengthen company competence to compete among competitors in this tight national textile competition