Pengukuran Kinerja Perusahaan Jasa Konstruksi Berdasarkan Metode Balanced Scorecard (Studi Kasus Pada PT Murinda Iron Steel)

Actors in Indonesia construction industry are very diverse and large in numbers. But in Indonesia today there has not been any performance appraisal mechanisms formally provided to get conception of construction company�s weaknesses and strength so companies can compete in accordance with business development nowadays and in the future. Research in this thesis aims to take measurements on the performance of construction company using the Balanced Scorecard Method so performance measurement can be obtained to assure company�s achievement on realizing it�s mission, vision and objectives. The research was conducted using a case study approach on PT Murinda Iron Steel. Balanced Scorecard Method was chosen because it provides frameworks to translate the preferred strategy into comprehensive, coherent, measurable and balanced strategic target through four perspectives: financial, customer, internal business process and growth and learning. This research uses Minnesota Satisfaction Questionnaire (MSQ) Method (Wexley & Yuki, 1984) and using questionnaire customer satisfaction which consists of five aspects : general tangibility, reliability, responsiveness, assurance and empathy. To strengthen the result of data collection, interviews were done with key informants that have been chosen based on their roles in the organization. Furthermore, the research also uses M. Porter�s Five Market Forces Analysis to provide additional information on competition level in construction industry. Balanced Scorecard Method is also used to formulate strategic planning such as strategic goals, result measurements, performance stimulant measurement, targets and strategic initiatives which company took to face challenges and competition in construction industry. Result of performance measurement using the four perspectives from Balanced Scorecard Method indicates that PT Murinda Iron Steel have a moderately good performance. Nevertheless, there are several strategic objectives from Balance Scorecard Method that have not been implemented by the company and those will be the author�s/researcher�s input for the company