Evaluasi Strategi Bersaing Pada Level Bisnis Unit Studi Kasus Pada PT. Adi Caraka Tirta Containerline

The Purpose of this research is to evaluate the implementation of strategic business unit at PT ADI CARAKA TIRTA CONTAINERLINES as a holding company, and also to identify strengths, weaknesses, opportunities and threats that they face. So that they can formulate the most optimal strategy by developing new business unit with the same core business. This strategy then will cause a hipper competitive in international freight forwarder industry. Analysis tool that is used are five forces by Porter, SWOT analysis and key success factor identification. Those anallysis tool are use to give us information about the situation and condition in PT Adi Caraka Tirta Containerline. Those two analysis tool are use to evaluate the implementation of the strategy which has been implement for almost three years. Based on the result of evaluation shows the strategy that has been used was chosen to fullfill the uniqe characteristic in international freight forwarder industry, which is services that require a personal interaction within the same busisness level. Business unit strategy can also create a good impact on creating positive image to the company