Strategi Keberlangsungan Hidup Pedagang Pasar Terapung Muara Kuin (Kasus di Kelurahan Alalak Selatan Keacatan Banjarmasin Utara Kota Banjarmasin Provinsi Kalimantan Selatan)

This research objectives are (1) to discover the variety of strategies used by the traders of Muara Kuin floating market in fulfilling their daily needs and (2) to explain the factors affecting their choice of survival strategy. Method used in this research is survey method, which is then analyzed quantitatively and qualitatively using cross tabulation, the research location is at the floating market of Muara Kuin, South Alalak Village, North Banjarmasin Subdistrict, Banjarmasin City, South Borneo Province. The population of trader in the floating market of Muara Kuin is entirely surveyed with a total of 51 respondents. The research results show that: (1) strategies used by the traders of floating market at Muara Kuin is survival strategy by 47 % of respondents, consolidation strategy by 51 %, and accumulation strategy by 2 %. (2) factors affecting the survival strategy includes working tim