PERSEPSI REMAJA TERHADAP IKLAN ROKOK DAN PERILAKU MEROKOK DI KOTA BANDA ACEH

Background:. A survey conducted by Indonesia Global Youth Tobacco Survey in 2006 showed that 12.6% of male students and 2.3% of female students smoked, and 64.22% of adolescents were exposed to smoke at home. A survey of cigarette exposure found that 92.9% of adolescent smokers saw cigarette advertising on billboards, 82.86% saw ads in newspapers, magazines and television, and as much as 10% had items such as hats with cigarette brand logos. Smoking behavior in adolescents is influenced by parents, peers and cigarette advertising. Cigarette advertising, promotion and sponsorship are instrumental in creating a culture of smoking in adolescents. Objective: To explore about the adolescent�s perception on cigarette advertising and adolescent�s smoking behavior in Banda Aceh Methods: This study used a qualitative research method with an approach of phenomenology. The subjects were 31 students of junior high schools in Banda Aceh. The method of collecting data was focus group discussion and in-depth interviews. The analysis used a content analysis, an interactive model in the form of data collection, data reduction, data presentation and conclusion drawing. Results and Discussion: Adolescents who were active and not active in organization considered cigarette advertising only as a means for cigarette industries to promote their products, while for adolescent smokers, cigarette advertising was a means of information media to find out the types, new flavors and cigarette prices. Adolescents were exposed by cigarette advertising when at home, streets and programs held and sponsored by cigarette industry. Despite rules to ban smoking at school, smokers comprising students, teachers, and administrative staff were still found around the ordinary schools due to their weak rules about smoking whereas in eminent schools the students did not smoke due to the strict rules at the schools even though the teachers and administrative staff smoked. When the eminent school students smoked at school or outside the school, they would be excluded from school. In addition to weak restrictions in the school, the cause of adolescent smoking behavior was the influence of friends, parents, and teachers who smoked. Conclusion: Adolescents who were active and not active in organization considered cigarette advertising only as a means for cigarette industries to promote their products, while for adolescent smokers, cigarette advertising was a means of information media to find out the types, new flavors and cigarette prices. In addition to weak restrictions about smoking in the school, the cause of adolescent smoking behavior was the influence of friends, parents, and teachers who smoked