ANALISIS KEUNGGULAN KOMPETITIF POLIKLINIK GIGI DAN MULUT RS HUSADA JAKARTA

Background: Dental Polyclinic in Husada Hospital is polyclinic that provides dental and oral health services. Given its location proximity to its competitors, it is not free from competition. That means, in order to win competition, the Dental Polyclinic in Husada Hospital must rely on its existing competitive advantages compared to other similar oral health providers. The purpose of this research is to analyze the edges that Husada�s Dental Polyclinic against its competitors. This can be done with the resource-based approach (Resource-Based View or RBV). Method: This research uses descriptive approach with cross sectional survey. The data are obtained through customer questionnaire, Focus Group Discussion (FGD) with policy makers and staff directly involved in the operations of the Husada�s Dental Polyclinic and analysis of related documents. Later, Resource Based View (RBV) is used to analysis the competitive advantages. Result: The rank of resources that provide competitive advantages for Husada�s Dental Polyclinic according to the perception of its internal customers is Human Resources (HR), location, price / tariff, products, process, promotion. Conclusion: Based on RBV, the resources that give competitive advantages to Husada�s Dental Polyclinic are Human Resources and location. Both of these meet strategic requirements of competitive advantage to an organizations, which are valuable, unique, difficult to imitate and not substitutable