Analisis Strategi Bersaing PT Fajar Insan Nusantara Medan Dalam Menghadapi Era Globalisasi

On this globalization era business has grown rapidly followed by the changes in economic sector which is also influence the strategy going to use to win the market. On this research, the writer is going to see the effect from the environmental changes towards logisitcs industry especially in FIN Logistics Medan also provides a strategy to be able to compete well in this era. In order to recognize the logistics� industry growth the writer uses the external analysis of law and politics, economics, social cultural, technology and demographic and five forces analysis as well. While for the company�s environmental analysis the writer uses value chain analysis. Afterwards SWOT is used to acquire the most suitable strategy to be able to face the changes in business� environment. The writer could conclude that there are still opportunities in logistics business. However, the problems are the bad condition of this country�s infrastructure and on the top of that there are no such regulations for logistics industry in the future. From the analysis we can conclude that the most suitable strategy for FIN Logistics Medan is the best-cost provider. It is a combination between differentiations strategy with cost leadership one. It is aimed to give total satisfaction to the customer while maintining high quality product with low cost productivity