PENGARUH KUALITAS PRODUK KULINER TERHADAP MOTIVASI KUNJUNGAN WISATAWAN DI LESEHAN MALIOBORO

This research is in the field of Tourism in particular is a culinary tour. Locus and this research is Culinary Products in Lesehan Malioboro Yogyakarta. The purpose of this study was to determine whether there is significant influence between quality culinary products to tourist motivation visit to Lesehan Malioboro. There are two main things that a discussion in this study, quality culinary products, and motivations of tourists visit. This study uses the positivistic paradigm of quantitative and qualitative descriptive. Findings obtained through observation and depth interviews of such a profile Lesehan Malioboro profile merchants, tourists visitors Lesehan Malioboro profiles, and policies imposed on Lesehan Malioboro. It is also found to recognize several problems concerning culinary products. The results of this study is known that lesehan Malioboro is not a major tourist destination in making their travel. About the quality culinary products in order (from most influential to the low level of influence) that affect the motivation of tourists visit are (1) price, (2) presentation, (3) atmosphere, (4) service, (5) hygiene and (6) Food and Beverage quality. Overall quality culinary products is not a factor which significantly affected the motivation of tourists visit the Lesehan Malioboro. The Other factors are more influential on motivation to visit Lesehan Malioboro as an integral part with an area of Malioboro is a tourism icon of Yogyakarta, and the presence of linkage nostalgia