Technology Transfer

ABSTRACT: Technology transfer can be considered as a transaction between the two nations in the marketing of technology that needs dyadic matimtfons for relational exchange. Understanding the process of such exchange relationship between the supplier end receiuer Is of benefit fn the situation that should be improued to encourage a better "buyer-seller relationship" between the two nations. This relationship has e strong effect to stimulate the trade through technology transfer between the supplier and recipient country. Marketers who linderstand that causal tnteraution and use it in decision-making 111013e powerful ally in their battle for SilperJorfly in the market place Keywords: TI, supplie