Customer involvement in innovation activities is a common practice among companies in most industries. It has been widely researched by scholars to demonstrate its risks and advantages. Yet, the growing importance and recognition of the Internet are transforming the scope, boundaries, and dynamics of interactions among firms and customers. Progressing information and communication technologies (ICTs) (including the Internet) enable faster, cheaper, and more efficient collaboration. The demonstrated benefits of using various web-based methods for customer involvement in innovation activities have encouraged companies to adopt a new approach. Despite this, there is a lack of knowledge about associated challenges. In addition...