Well could we shout: Gold for the victor; Zanes for scoundrels! Human beings are capable of the most beautiful acts, yet also the most despicable. Inevitably, this is also true in the world of sport, the history of which includes abundant examples of fair and foul play alike. The social responsibility of athletes who win the olive branch at an international Olympiad is such that those who are touched by the gods must consider every move they make in life. The repercussions on young athletes of their human and sporting actions are so great, they can change the course of people’s lives. This is why society must think carefully about everything it does, from journalism, the fourth estate, to those leaders in education who desire a more dignifi...