Add to ORKGThe aim of this thesis is internal communication analysis of company Kerpa, a. s. and identification of potential areas for development. The thesis is divided into two parts, theoretical and practical. The theoretical part is focused on terminological description of communication, typology of communication models, types of medias, internal communication and her targets. Practical part then analyse internal communication medias which are used by company and comparing her with theoretical knowledge. Successive qualitative research through deep interviews then analyses real effectivity of communication medias in entered company departments. Identified areas matching in more departments will serve the company as proposal of future quantitative ...