Add to ORKGThe bachelor thesis deals with Instagram in terms of marketing purposes. The main goal is set to create principles and recommendations on how to appropriately use this platform for marketing communication. The introductory part describes the area of online marketing, which is later specified to social media marketing. The next part introduces the Instagram application, and that is from explaining its functions and various possibilities of use to mentioning tools and opportunities for businesses. Based on the analysis of the marketing communication of the examined brands and pieces of information gathered from the theoretical part, the final part of the thesis contains a summary of methods and tips that should lead to being able to use the I...