Add to ORKGThe diploma thesis deal with the creation of a business plan for already existing online shop, that is focused on men’s business casual fashion. The thesis is divided into theoretical and practical part. The theoretical part contains the definitions of most common business terms, general recommendations for creation of business plan and presents tools for analysis of competitors, market and internal capabilities of the company. The practical part applies the theoretical knowledge and creates real business plan, which includes assessment of two-year business development, also competitors and market analysis focusing on creation of marketing and financial plan based on key words analysis.Diplomová práce se zabývá vytvořením podnikatelského pl...