Add to ORKGThe thesis deals with online marketing and communication. It aims to identify and assess the behavior and attitudes of Internet users in the Czech Republic towards various types of online marketing communications based on a primary research conducted through a questionnaire survey. The thesis deals with the theoretical definition of marketing, Internet and online marketing in the first part. It further provides an overview of Internet marketing tools and trends in this field. In the practical part, the results of the questionnaire survey are assessed and interpreted. On their basis, the author reflects the stated aim of the thesis and gives recommendations for companies.Bakalářská práce se zabývá online marketingem a komunikací. Jejím cíle ...