This thesis deals with the topic of Fair Trade both generally and with a focus on the Czech market. The aim of this thesis is firstly to characterize the Fair Trade trading system and secondly to analyse its market position in the Czech Republic including availability and sales of Fairtrade products and promotion of Fair Trade. The first chapter represents a theoretical framework which is aimed to describe basic aspects of Fair Trade and the second chapter reflects Fair Trade in the global market. The third chapter is dedicated to Fair Trade in the domestic market involving a questionnaire survey on recognition of Fair Trade among Czech consumers. Lastly, the fourth chapter represents a critical view of Fair Trade.Práce se zabývá problemati...
Subject of this Bachelor thesis is a description of the marketing strategy of the concept of Fair Tr...
The thesis explains the main principle of the Fair Trade concept as an alternative form of solving p...
The thesis is focused on the analysis of the Fair Trade question. It describes its basic characteris...
Cílem této práce je analyzovat postavení fair trade na českém trhu. V první části představuji hnutí ...
The aim of this Bachelor's thesis is to analyse the positon of fair trade on the Czech market. First...
This bachelor thesis deals with the concept of fair trade. It is focused on fair trade in the Czech ...
Bakalářská práce se zabývá konceptem Fair Trade. První polovina práce se zabývá teorií související s...
This bachelor thesis is focus on Fair Trade which is an alternative approach to the conventional tra...
Bakalářská práce se zaměřuje na téma Fair trade v České republice. První část definuje Fair trade a ...
This barchelor thesis deals with the characteristics of the application of the concept of Fair Trade...
The thesis is focused on the analysis of the Fair Trade question. It describes its basic characteris...
This thesis deals with the issue of Fair Trade. The theoretical part contains the definition, histor...
Hlavním cílem této práce je analýza obchodu s fair trade výrobky ve světě. V první kapitole je předs...
The thesis describes Fair Trade in the Czech Republic focused on the awareness of the Czech consumer...
This bachelor thesis focused on introduction of fair trade in the world and in the Czech Republic. A...
Subject of this Bachelor thesis is a description of the marketing strategy of the concept of Fair Tr...
The thesis explains the main principle of the Fair Trade concept as an alternative form of solving p...
The thesis is focused on the analysis of the Fair Trade question. It describes its basic characteris...
Cílem této práce je analyzovat postavení fair trade na českém trhu. V první části představuji hnutí ...
The aim of this Bachelor's thesis is to analyse the positon of fair trade on the Czech market. First...
This bachelor thesis deals with the concept of fair trade. It is focused on fair trade in the Czech ...
Bakalářská práce se zabývá konceptem Fair Trade. První polovina práce se zabývá teorií související s...
This bachelor thesis is focus on Fair Trade which is an alternative approach to the conventional tra...
Bakalářská práce se zaměřuje na téma Fair trade v České republice. První část definuje Fair trade a ...
This barchelor thesis deals with the characteristics of the application of the concept of Fair Trade...
The thesis is focused on the analysis of the Fair Trade question. It describes its basic characteris...
This thesis deals with the issue of Fair Trade. The theoretical part contains the definition, histor...
Hlavním cílem této práce je analýza obchodu s fair trade výrobky ve světě. V první kapitole je předs...
The thesis describes Fair Trade in the Czech Republic focused on the awareness of the Czech consumer...
This bachelor thesis focused on introduction of fair trade in the world and in the Czech Republic. A...
Subject of this Bachelor thesis is a description of the marketing strategy of the concept of Fair Tr...
The thesis explains the main principle of the Fair Trade concept as an alternative form of solving p...
The thesis is focused on the analysis of the Fair Trade question. It describes its basic characteris...