The aim of this thesis is to carry out a marketing survey and to analyze the effectiveness of a TV campaign for ALBI company with major focus on answering a set of crucial research questions. The first part of the thesis covers such issues as marketing, marketing communication, advertising and marketing survey from a theoretical point of view. After that I introduce the ALBI company and its marketing activities. The practical part is devoted to the marketing survey itself. I present the preparatory phase, the realization of the survey and its results. The goal of the survey was to reveal consumer preferences and different mindsets within the Czech population. The main contribution of the thesis is the survey output and marketing recommendat...
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r...
This diploma thesis deals with the marketing strategy of a selected company. The theoretical part co...
The bachelor thesis is divided into two parts. In the first one, using secondary literature, I dealt...
The aim of this thesis is to carry out a marketing survey and to analyze the effectiveness of a TV c...
The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the are...
The diploma thesis is focused on the communication strategy of the company Asklepion, s.r.o. The aim...
Allianz pojistovna, a.s. has held the third-largest share in the Czech insurance market for a long t...
The first part of the bachelor thesis focuses on the theory of marketing and marketing strategies. T...
The objective of the Master's Thesis is an analysis of marketing and communication strategy of the c...
The aim of the bachelor thesis is to analyze the Smurf campaign of Ahold, evaluate its effectiveness...
This bachelor thesis focuses on the marketing campaign of Raiffeisenbank. Raiffeisenbank is a univer...
The aim of my thesis, "The effectiveness of advertising and the marketing campaign of the company ST...
The aim of this thesis is to design and realize marketing tools that will lead to the consolidation ...
The bachelor thesis on the topic of marketing communication of the brand BMW in Czech republic consi...
The main aim of this BA dissertation is to analyze the current advertising and sales Promotion situa...
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r...
This diploma thesis deals with the marketing strategy of a selected company. The theoretical part co...
The bachelor thesis is divided into two parts. In the first one, using secondary literature, I dealt...
The aim of this thesis is to carry out a marketing survey and to analyze the effectiveness of a TV c...
The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the are...
The diploma thesis is focused on the communication strategy of the company Asklepion, s.r.o. The aim...
Allianz pojistovna, a.s. has held the third-largest share in the Czech insurance market for a long t...
The first part of the bachelor thesis focuses on the theory of marketing and marketing strategies. T...
The objective of the Master's Thesis is an analysis of marketing and communication strategy of the c...
The aim of the bachelor thesis is to analyze the Smurf campaign of Ahold, evaluate its effectiveness...
This bachelor thesis focuses on the marketing campaign of Raiffeisenbank. Raiffeisenbank is a univer...
The aim of my thesis, "The effectiveness of advertising and the marketing campaign of the company ST...
The aim of this thesis is to design and realize marketing tools that will lead to the consolidation ...
The bachelor thesis on the topic of marketing communication of the brand BMW in Czech republic consi...
The main aim of this BA dissertation is to analyze the current advertising and sales Promotion situa...
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r...
This diploma thesis deals with the marketing strategy of a selected company. The theoretical part co...
The bachelor thesis is divided into two parts. In the first one, using secondary literature, I dealt...