Add to ORKGThe bachelor thesis deals with direct selling as an effective channel for offering goods and services to customers. It defines the term direct selling and its types. Further, it describes the advantages of direct selling for customers, for distributors and for companies that conduct this type of offer. It also mentions various organisations that associate direct sellers all over the world. The practical part of this bachelor thesis informs about the result of a research, which was carried out in co-operation with a company Lux (CZ) s.r.o. The research analyses its distributors and customers.Bakalářská práce se zabývá přímým prodejem jako jednou z efektivních metod nabídky zboží a služeb zákazníkovi. Definuje pojem přímý prodej a jeho druhy....