Add to ORKGAnnotation Work describes a phenomenom of Ambush marketing and identifies his possible exploitation in connection with The Olympic games in Beijing.Anotace Práce popisuje fenomén Ambush marketingu a identifikuje jeho možné využívání v souvislosti s olympiádou v Pekingu
Anotace: Tato diplomová práce se zabývá tématem marketingového výzkumu. Hlavním cílem práce je vlast...
Ambush marketing is any attempt to create an unauthorised or false association with an event thereby...
This research comprises three interconnected studies that, when considered together, attend to the d...
Pričujoče magistrsko delo se osredotoča na marketing iz zasedekoncept, ki se je začel pospešeno razv...
Tato bakalářská práce se věnuje problematice ambush marketingu - nebo také parazitujícího marketingu...
Ambush marketing to w Polsce stosunkowo nowe pojęcie. Wiele osób poznane poznało je dopiero przy oka...
Tato diplomová práce se zabývá sponzorstvím a ambush marketingem v oblasti sportu, konkrétně v souvi...
International sporting mega-events such as the Olympic Games, are constantly in a behind the scenes ...
As one of the top topics in both scholarly and practical fields of sport sponsorship, ambush marketi...
[[abstract]]The purpose of this study has two folds. One is to understand the strategies used in amb...
This Bachelor Thesis is focused mainly on the olympic marketing and sponsorship. The research of Cze...
Przedmiotem niniejszej pracy jest przybliżenie zagadnień prawnych związanych ze stosowaniem marketin...
Plotzerová, A. Sponsorship and ambush marketing in sport. Brno, 2017. Master thesis. Mendel Universi...
For many companies, it is major international sporting events (in particular the Football World Cup ...
A sports event organizer sells exclusive marketing rights for his event to official sponsors, who, i...
Anotace: Tato diplomová práce se zabývá tématem marketingového výzkumu. Hlavním cílem práce je vlast...
Ambush marketing is any attempt to create an unauthorised or false association with an event thereby...
This research comprises three interconnected studies that, when considered together, attend to the d...
Pričujoče magistrsko delo se osredotoča na marketing iz zasedekoncept, ki se je začel pospešeno razv...
Tato bakalářská práce se věnuje problematice ambush marketingu - nebo také parazitujícího marketingu...
Ambush marketing to w Polsce stosunkowo nowe pojęcie. Wiele osób poznane poznało je dopiero przy oka...
Tato diplomová práce se zabývá sponzorstvím a ambush marketingem v oblasti sportu, konkrétně v souvi...
International sporting mega-events such as the Olympic Games, are constantly in a behind the scenes ...
As one of the top topics in both scholarly and practical fields of sport sponsorship, ambush marketi...
[[abstract]]The purpose of this study has two folds. One is to understand the strategies used in amb...
This Bachelor Thesis is focused mainly on the olympic marketing and sponsorship. The research of Cze...
Przedmiotem niniejszej pracy jest przybliżenie zagadnień prawnych związanych ze stosowaniem marketin...
Plotzerová, A. Sponsorship and ambush marketing in sport. Brno, 2017. Master thesis. Mendel Universi...
For many companies, it is major international sporting events (in particular the Football World Cup ...
A sports event organizer sells exclusive marketing rights for his event to official sponsors, who, i...
Anotace: Tato diplomová práce se zabývá tématem marketingového výzkumu. Hlavním cílem práce je vlast...
Ambush marketing is any attempt to create an unauthorised or false association with an event thereby...
This research comprises three interconnected studies that, when considered together, attend to the d...
