Add to ORKGThe task of my thesis on the topic of "Strategic Analysis of the Enterprise" was based on the analysis of external and internal environment in the firm PROFIL NÁBYTEK, a.s. The goal of this analysis is proposal some advisable strategies for future development of the company. Object of the company is a joinery and business activity. This thesis exploits theoretical knowledges of the special literature. This work deals with terms of strategic management, strategy, process of strategical planning and several types of basic strategies. After a studying of special literature I shortly described the company and then I gave an attention to the mission, an analysis of external and internal environment, enterprise objectives, proposal and analysis o...