Perancangan Video Promosi Untuk Mendukung Upaya Aktivasi Promosi Seventy Razors Barbershop di Kota Malang

ABSTRAK Dairoby, Ahmad. 2015. “PerancanganVideo PromosiUntukMendukungUpayaAktivasiPromosi Seventy Razors Barbershop di Kota Malang”.Skripsi, Program Studi, DesainKomunikasi Visual, Jurusan, SenidanDesain, Fakultas, Sastra. Universitas Negeri Malang. Pembimbing : (I) Drs. Sumarwahyudi, M.Sn(II) Andreas SyahPahlevi, S.Sn,M.Sn Kata kunci: Perancangan, Video, Video Promosi, Seventy Razors Barbershop,Kota Malang, Malang. Barbershopyang berkonsep vintage mulaiberkembang di Kota Malangtahun2014 ,seventy razors barbershopmerupakansalahsatubarbershop yangberkonsep vintage di Kota Malang . Meskipundemikiansebagianmasyarakat Kota Malang belumbiasamenggunkanjasacukurrambut di barbershop , karenamerekalebihbiasa di tukangcukurrambutjalanan , inimembuktikanbahwamasyarakat Kota Malang masihbelummemahamibetultentangbarbershop.Tujuanperancanganiniadalahmembuatsebuah media utamaberupavideopromosidengandurasi 2 menit 50 detikdanmembuat media pendukungberupatote bag, kaos, poster,x-banner, sticker, leaflet. Yang bertujuansebagai media persuasikepadamasyarakatsupayamenggunakanjasacukurrambutseventy razors barbershop. Metodeperancanganmenggunakan model prosedural, diawalidenganmenetapkan proses pra-produksilaluproduksidanterakhiradalahpascaproduksi. Tahappra-produksimeliputipenentuan ide, dan proses pembuatannaskahproduksi. Tahapproduksimeliputiperekaman video dansuara.Pascaproduksimeliputiediting, danpromotion . Perancanganinimenghasilkansebuahvideo promosi.Videoinimenceritakan Kegiatansehari-hari di barbershopdanproses cukurlengkapdenganfasilitas yang tersedia di seventy razors barbershop.Kelebihandari media berupa video promosiyaitukonsumendapatmudahmemahamimaksuddantujuan video tersebutsehinggapromosibisaberjalanefektif.Denganhasilperancanganini, diharapkanmasyarakatdapatmemahamidanbisamencobamenggunakanjasadariseventy razors barbershop di kota Malang. ABSTRACT Dairoby, Ahmad. 2015. “The Design Promotional Video for Activation Promotion Seventy Razors Barbershop in Malang City”.Thesis, Visual communication design, Department of art and design, Faculty of letters, State University of Malang. Supervisors: (I) Drs. Sumarwahyudi, M.Sn(II) Andreas SyahPahlevi,S.Sn,M.Sn. Keywords: Design, Video, Promotion Video, Seventy Razors Barbershop, Malang City, Malang. Vintage barbershop concept started develop to Malang city in 2014, seventy razors barbershop the places the special shaving men in Malang. Nevertheless most regular yet Malang semi-hereditary razor hair in the barbershop, because they are more usual in Barber Street's hair, this proves that Malang still do not understand very well about barbershop. The purpose of this design is to create a major media in the form of a promotional video with duration of 2 minutes 50 seconds and make media promotion tote bag, t-shirt, poster, x-banner, sticker, leaflet. As a aims media persuasion to people in order to use the services of a Barber by seventy razors barbershop. The design method using procedural models, beginning with the setting process of pre-production and then production and last is post production. Pre-production encompasses the determination of ideas, and the process of making the manuscript production. Production stages include sound and video recording. Post production includes editing, and promotion. This design resulted a promotional video. This video tells the story daily activities at the barbershop and shaving process complete with facilities available at seventy razors barbershop. The advantages of media in the form of a promotional video that is consumers can easily understand the intent and purpose of the video so that it can work effective. This design, with the results expected of the public can understand and can use the service of seventy razors barbershop in Malang city