Participants recruitment in ELSABrasil (Brazilian Longitudinal Study for Adult Health).

OBJETIVO: Apresentar as estrat?gias de comunica??o e recrut amento no Estudo Longitudinal de Sa?de do Adulto (ELSA-Brasil) e discutir os resultados alcan?ados na constitui??o da coorte. M?TODOS: As estrat?gias foram voltadas ? divulga??o, ? institucionaliza??o e ao recrutamento propriamente dito. As a??es de comunica??o pretenderam promover o fortalecimento de imagem institucional positiva para o estudo, a gest?o de conhecimentos e o di?logo efi caz com seu p?blico-alvo. Foi criado web site ofi cial visando dialogar com diferentes p?blicos, funcionar como difusor cient?fi co e contribuir para a consolida??o da imagem do estudo perante a sociedade. RESULTADOS: Foram recrutados 16.435 mulheres e homens, servidores ativos e aposentados de seis institui??es p?blicas de ensino e pesquisa para constituir a coorte de 15.105 participantes. As metas de recrutamento foram plenamente alcan?adas nos seis centros, com leve predom?nio de mulheres e daqueles mais jovens, e um pouco menos de servidores com menor escolariza??o. CONCLUS?ES: As estrat?gias utilizadas se mostraram adequadas e essenciais para o sucesso da capta??o e participa??o dos servidores.OBJECTIVE: To present the recruitment and communication strategies of the ELSA-Brasil (Estudo Longitudinal de Sa?de do Adulto ? Brazilian Longitudinal Study for Adult Health). METHODS: The strategies were directed at dissemination, institutionalization and recruitment. The communication actions intended to promote the strengthening of a positive institutional image for the study, knowledge management and an effective dialogue with its target audience. An offi cial website was created in order to communicate with different audiences, to disseminate scientifi c knowledge, and to contribute to consolidate the image of the study within society. RESULTS: We recruited 16,435 men and women, active employees and retirees of six public institutions of education and research, to constitute the cohort of 15,105 participants. The recruitment goals were fully achieved in the six centers, with a slight predominance of women and of younger adults, and slightly fewer employees with lower level of schooling. CONCLUSIONS: The strategies used were adequate and essential to the successful inclusion and participation of the employees