Add to ORKGWe analyze and compare the advertising by food brands on regular TV networks (traditional advertising) with videos by child YouTubers (influencing) in Spanish. An exploratory study is conducted by means of a content analysis of 304 videos, with 22 variables grouped into 4 categories: obesogenic features, innovative trends, prevalence of ultra-processed vs. healthy products in advertising, and marketing style.This research was funded by the Ministry of Science, Innovation and Universities of Spain (EU), grant number CSO2016-74980-C2-2-R
This article reviews the advertising content on the YouTube channels featuring kid influencers with ...
The objective of this study is to analyze media practices involving food content on YouTube in terms...
Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spa...
This article explores the intersection between advertising by food brands, practices on YouTube and ...
Extended crises in which preschool audiences increase screen time and negatively affect eating habit...
Extractos de YouTube con marcas de alimentación en contenidos destinados a menores (canales oficiale...
Objetivo: Identificar contenidos de alto riesgo en la comunicación de alimentos que combinen rasgos ...
In Spain, 40% of children are overweight or obese. Television advertising is a widely acknowledged f...
The prevalence of childhood obesity continues to increase. Screen time, one of the most documented r...
In Spain, 40% of children are overweight or obese. Television advertising is a widely acknowledged f...
Obesity, and particularly childhood obesity, is considered an epidemic by the WHO because of the hea...
International audienceThe goal of this research was to analyse the advertising of food broadcast by ...
This article seeks to identify the presence of food products on channels featuring kid YouTuber vlog...
We aimed to assess longitudinal changes in television (TV) food advertising during 2013 compared to ...
The goal of this research was to analyse the advertising of food broadcast by the two Spanish privat...
This article reviews the advertising content on the YouTube channels featuring kid influencers with ...
The objective of this study is to analyze media practices involving food content on YouTube in terms...
Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spa...
This article explores the intersection between advertising by food brands, practices on YouTube and ...
Extended crises in which preschool audiences increase screen time and negatively affect eating habit...
Extractos de YouTube con marcas de alimentación en contenidos destinados a menores (canales oficiale...
Objetivo: Identificar contenidos de alto riesgo en la comunicación de alimentos que combinen rasgos ...
In Spain, 40% of children are overweight or obese. Television advertising is a widely acknowledged f...
The prevalence of childhood obesity continues to increase. Screen time, one of the most documented r...
In Spain, 40% of children are overweight or obese. Television advertising is a widely acknowledged f...
Obesity, and particularly childhood obesity, is considered an epidemic by the WHO because of the hea...
International audienceThe goal of this research was to analyse the advertising of food broadcast by ...
This article seeks to identify the presence of food products on channels featuring kid YouTuber vlog...
We aimed to assess longitudinal changes in television (TV) food advertising during 2013 compared to ...
The goal of this research was to analyse the advertising of food broadcast by the two Spanish privat...
This article reviews the advertising content on the YouTube channels featuring kid influencers with ...
The objective of this study is to analyze media practices involving food content on YouTube in terms...
Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spa...