Pengaruh Promosi Dan Nilai-Nilai Kearifan Lokal Pada Keputusan Berkunjung Wisatawan Asing Taman Nasional Bromo-Tengger-Semeru (TNBTS) Jawa Timur

The purpose this research is to examine the effect of promotion and local wisdom values on the decision to visit foreign tourists to Bromo tengger semeru park (TNBTS) east java. This research uses Scale Analysis, Multiple Linear Regression and Classical Assumption. This study uses 120 visitors to foreign tourists Bromo tengger semeru park (TNBTS) taken using purposive sampling and using quistionnaires to collect the data. The results of the study revealed that the promotion and value of local wisdom had a positive and significant effect on visiting decisions. It is expected that further researchs will expand research with different variabel, because this lack of previous research is to assess the influence of promotion and the value