Science popularization between crisis and opportunity

In the last few years, extraordinarily many people have been participating in the generation of large amounts of information, spread through the Web. Such a new way of communication has undermined traditional media, i.e. newspapers, radio and television: which, although continuing to maintain a net lead as news providers, find themselves into objective difficulties because of the changes introduced by the new instruments and by the concomitant economic slump. The media crisis is actually the same faced by any entity well tested and reluctant to follow changes developing in a rapidly evolving context. Media find themselves in the situation of species perfectly adapted to their own environment, when that environment changes. It is early to understand whether the media fate will be similar to the Tyrannosaurs extinction, or more likely will follow the path of the dinosaurs that were the birds ancestor evolving into new more dynamical and dominant species. For the time being what happens in the communications world is that new niches, and new opportunities, open up for those interested, and the first to take advantage are, naturally, the scientists