Add to ORKGDuring the Macromarketing Education track at the 2009 Macromarketing Conference, Robert Mittelstaedt stated that, in his early days of teaching, the introductory marketing course was much more like a Marketing and Society course than what is typically taught today. His assertion led us to ponder the question, “What if all marketing students took a Marketing and Society course?
Marketing communications as a discipline has changed significantly in both theory and practice over ...
This article addresses the appropriate centrality of the macromarketing perspective for the larger f...
This article examines the marketing of educational products and services based on theoretical p...
Undergraduate education for Business Administration students in Brazil is found to be strictly focus...
Marketing classes are often focused on the micro level, failing to account for wider societal issues...
To improve sustainability education in marketing, sustainability needs to be included in the marketi...
Aim: To explore how a critical course on mainstream marketing and business theory can shift the perc...
Mark Peterson’s is the latest in a number of efforts to provide macromarketing teaching materials. T...
This article addresses the appropriate centrality of the macromarketing perspective for the larger f...
In this conference presentation I draw on C.S. Lewis to make the point that newspapers, films, novel...
The great bulk of educational research is on pre-university education, with particular focus on prim...
The following questions need to be answered in order to solve the research problem: 1. Should busine...
It is interesting to note that many tertiary institutions have started to incorporate marketing cour...
Marketing managers best equipped to transfer their knowledge across increasingly complex and dynamic...
Learning styles of marketing students have changed over the years. Changes have also occurred in emp...
Marketing communications as a discipline has changed significantly in both theory and practice over ...
This article addresses the appropriate centrality of the macromarketing perspective for the larger f...
This article examines the marketing of educational products and services based on theoretical p...
Undergraduate education for Business Administration students in Brazil is found to be strictly focus...
Marketing classes are often focused on the micro level, failing to account for wider societal issues...
To improve sustainability education in marketing, sustainability needs to be included in the marketi...
Aim: To explore how a critical course on mainstream marketing and business theory can shift the perc...
Mark Peterson’s is the latest in a number of efforts to provide macromarketing teaching materials. T...
This article addresses the appropriate centrality of the macromarketing perspective for the larger f...
In this conference presentation I draw on C.S. Lewis to make the point that newspapers, films, novel...
The great bulk of educational research is on pre-university education, with particular focus on prim...
The following questions need to be answered in order to solve the research problem: 1. Should busine...
It is interesting to note that many tertiary institutions have started to incorporate marketing cour...
Marketing managers best equipped to transfer their knowledge across increasingly complex and dynamic...
Learning styles of marketing students have changed over the years. Changes have also occurred in emp...
Marketing communications as a discipline has changed significantly in both theory and practice over ...
This article addresses the appropriate centrality of the macromarketing perspective for the larger f...
This article examines the marketing of educational products and services based on theoretical p...