Optimal designs for stated choice experiments that incorporate ties
- Bush, S
- Burgess, L
- Street, D
Publication date
July 2010
DOI Publisher
Elsevier BV ISSN
0378-3758 Journal
Journal of Statistical Planning and Inference Language
English Citation count (estimate)
4Abstract
In 1970 Davidson generalised the Bradley-Terry model to allow respondents to say that the two options presented in a choice task were equally attractive. In this paper we extend this idea to the MNL model with m options in each choice set and we show that the optimal designs for the MNL model are also optimal in this setting. © 2009 Elsevier B.V. All rights reserved
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