Entrepreneurship ecosystems and the stimulus to the creation of innovative business : a case in the App industry in Brazil

This article aims at analyzing how entrepreneurship ecosystems influence the development of business with innovative potential. To do so, the model proposed by Isenberg (2011; 2013) is used as a reference, which covers six areas: policy, finance, culture, supports, human resources and markets. The exploratory research was conducted through the case study method. Data collection occurred through observation, analysis of documents and interviews with entrepreneurs established at Porto Digital, in Recife-PE. For processing and analysis of data, the content analysis technique was selected. It was found that Porto Digital offers the necessary conditions for new businesses to develop their innovative potential, characterized by unique value proposals, offering solutions based on everyday problems and co-created with end users