Changing the game? Gender, ethnicity, and age in mediated professional sport

The aim of the research is to analyze the ways in which the cultural meanings of professional sport associated with gender, ethnicity, and age are changing in the U.K. and the U.S. in the context of international social processes. This study contributes to the examination of mediated sport, and therefore, wider sporting and social processes, in several ways. It assesses mediated sport discourses as reproducing existing power relations as arranged around the social categories of gender and ethnicity. It acknowledges hegemonic masculinity remains as a useful concept for understanding the construction of gender, specifically within mediated sport. Elements of hegemonic, and therefore subordinate, masculinity are demonstrating nuanced changes. Discourses relating to media coverage of large-scale sporting events further emphasize the divisions and are implicated as resources for difference making between individuals and groups based on ethnic, ‘racialized,’ and national identities. Finally, this study offers an initial exploration of mediated sport and age. Here mediated sport discourses build a system of values and definitions related to cultural understandings of the body, social interaction, and behavioural convention; this establishes what the researcher has termed an ‘age complex’ derived from mediated sport discourses