Intelligent Ad Resizing

Currently, online advertisements are created for specific dimensions and must be laboriously modified by advertisers to support different aspect ratios. In addition, publishers are constrained to design web pages to accommodate this limited set of sizes. As an alternative we present a framework for automatically generating visual banners at arbitrary sizes based on individual prototype ads. This technique can be used to create flexible visual ads that can be resized to accommodate various aspect ratios. In the proposed framework image and text data are stored separately. Resizing involves selecting a sub-region of the original image and updating text parameters (size and position). This problem is posed within an optimization framework that encourages solutions which maintain important structural properties of the original ad. The method can be applied to advertisements containing a wide variety of imagery and provides significantly more flexibility than existing solutions.MAS