A SUPPLY CHAIN DESIGN FOR PRODUCT OF BANANA AGRO-INDUSTRY IN CIANJUR, WEST JAVA

ABSTRACTBanana is one of the profitable commercial horticulture and has a very large market share, both global and domestic markets.This paper discusses a design of supply chain system agro-industry bananas with a case study in Cianjur, West Java. The product of banana processed that are reviewed include: moist “sale” banana, dried “sale” banana and banana chips. The stages of research as follows : (1) Determine a superior product using the method of Brown-Gibson; (2) Designing superior products that meet the banana agro-industry customer satisfaction with the AHP-QFD methods; (3) Select supplier sand determine the amount of raw material supply distribution using AHP-Goal Programming. The results of this study were the most superior products of banana agro-industry products was the dried “sale” bananas; results of consumer product design was concerned with taste, attractive packaging and affordable price; and the amount of raw material supply could be fulfilled as much as 10,000 kg per week with a supply cost of Rp1,985,425.Keywords: supply chains, Brown-Gibson, AHP, QFD, Goal Programmin