Integrated development project management

This paper tries to describe the differences, similarities, strengths and weaknesses of product development and other development projects from an empirical point of view, with the intention of constructing an integrated development project model. Here, the integrated development project model covers all kinds of internal business development projects, product development projects and product improvement projects. Formal project management practices in product development and a lack of them in development projects (IT, process etc.) have been demonstrated by empirical data. It seems that combining strength of product development projects with development projects could bring benefits at company level through both efficient project management and systematic change management