Multi-Stakeholder Sustainability Alliances in Agri-Food Chains: A theory of Reasoned Action Approach

This study provides a definition of Multi-Stakeholder Sustainability Alliances (MSSAs) based on describing the platforms formed and/or joined by the fifty largest food and beverage multinational corporations (MNCs). It develops an inductive framework on how MNCs use MSSAs to effectively signal to their stakeholders that they are sustainable and suggests a set of methods to test the developed framework in future research. Results provide management scholars a research agenda that can be implemented with agribusiness managers and their stakeholders