Add to ORKGAn increasing number of corporations are realizing the benefits that can be derived from cause-related marketing (CRM) and are therefore adopting it as a marketing tool to achieve their marketing objectives, by demonstrating a commitment to improving the quality of life in the communities in which they operate. This aim of this paper is to identify the level of consumer knowledge with regard to the involvement of companies in CRM, and examines the value and importance of CRM in enhancing the corporate image of Cypriot businesses. The research methodology focuses primarily on a survey of 820 people and on personal interviews with the marketing managers of two companies that use CRM in Cyprus and a third company that is actively involved in i...
In recent years, with people becoming more concerned about social issues, there has been a growing i...
The purpose of this study determines the cause related marketing practices in Fast Moving Consumer G...
Cause related marketing (CRM) is a way to link products with socially responsible activities followi...
An increasing number of corporations are realizing the benefits that can be derived from cause-relat...
Corporations have long realised the benefits of Corporate Social Responsibility (CSR), particularly ...
This paper looks at the subject of corporate social responsibility and how companies use it in their...
This study is an attempt to understand consumers' perceptions regarding Cause Related Marketing [CRM...
The purpose of cause-related marketing (CRM) is to publicise and capitalise on a firm's corporate so...
The objective of this paper is to describe a framework of questions that may provide guidance as to ...
Care about social issues has become a part of marketing strategies, at least for large companies. Mo...
Nowadays firms are dealing with fierce competition and are "forced" to keep launching new products a...
Cause-related marketing (CRM) is a corporate social responsibility tool that is gaining popularity a...
In an effort to sustain social responsibility initiatives, cause related marketing (CRM) has become ...
Design - We relied on data obtained from in-depth interviews with managers. Data categorization allo...
Despite the good intentions of cause-related marketing campaigns, they can often fall short of their...
In recent years, with people becoming more concerned about social issues, there has been a growing i...
The purpose of this study determines the cause related marketing practices in Fast Moving Consumer G...
Cause related marketing (CRM) is a way to link products with socially responsible activities followi...
An increasing number of corporations are realizing the benefits that can be derived from cause-relat...
Corporations have long realised the benefits of Corporate Social Responsibility (CSR), particularly ...
This paper looks at the subject of corporate social responsibility and how companies use it in their...
This study is an attempt to understand consumers' perceptions regarding Cause Related Marketing [CRM...
The purpose of cause-related marketing (CRM) is to publicise and capitalise on a firm's corporate so...
The objective of this paper is to describe a framework of questions that may provide guidance as to ...
Care about social issues has become a part of marketing strategies, at least for large companies. Mo...
Nowadays firms are dealing with fierce competition and are "forced" to keep launching new products a...
Cause-related marketing (CRM) is a corporate social responsibility tool that is gaining popularity a...
In an effort to sustain social responsibility initiatives, cause related marketing (CRM) has become ...
Design - We relied on data obtained from in-depth interviews with managers. Data categorization allo...
Despite the good intentions of cause-related marketing campaigns, they can often fall short of their...
In recent years, with people becoming more concerned about social issues, there has been a growing i...
The purpose of this study determines the cause related marketing practices in Fast Moving Consumer G...
Cause related marketing (CRM) is a way to link products with socially responsible activities followi...